Gottlieb Hauser was a talented watchmaker and creative marketeer. He founded Alpina Watches in 1883 in Geneva, Switzerland. Hauser’s innovative marketing and sales ideas were ahead of their time. More than any watchmaker, Gottlieb Hauser was responsible for the concept of the modern sports watch. He was convinced that his small watch company would become known around the world for its quality, durability and innovative watches. Today Alpina is owned by Aletta Stas and Peter Stas. Each watch is still assembled in Switzerland by hand and Gottlieb Hauser's principles still apply; a dedication to innovation and total independence to steer the brand's own course.

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